marketing of natural taj

             Johar munsiaree Watch,

    Marketing of natural Taj

Reaction on dereservation—many years ego   during summer   in the 1^ST   fortnight of  June  Johar sanskritik sangsthan Luck now was celebrating its silver jubilee  in munsiaree and a   seminar was being organized  in the government college  auditorium, theme of seminar was, after effect of dereservation?At that time  I was also on  leave in    munsiaree  my  loving and  beautiful  home  place, therefore I  decided to participate and share my views with the  respectable audience. Notably top officials of uttrakhand government from Johar valley who were associated with JSS,after the formal opening started briefing on reservation, the constitution and its provisions and suggested many ways to look forward positively. So many options were suggested by various small groups in the seminar. Some angrily telling reservation can not be withdrawn; others coming forward with idea that business is the option, some one said educate the children that are the real wealth   and asset for us.  In other words it was about   the importance of knowledge power.  And some    people    explaining    if    there   is dereservation that will bring a change we need to see the impact on young generation and change is always    for   good. Comments were definitely   appreciable   and    meaningful.  Nevertheless, reservation facility has brought economic and social growth and change in our community as a whole, however, this can not be granted for ever. It is true   once   we    are    availing the benefit    of    this    facility all   of   the    sudden    we anticipate about    the   possibility    of    withdrawal    of    reservation, it is obvious we   shall    feel    uncomfortable as community  feels it is a cozy route to grow. But    we    need    patience    and    energy    to    fight    the    situation    as    well    as    preparations   at    the    earliest    with    determination    and    sincerity    taking    the    guidance    of    excellent    performers   in    their    respective    fields,   think-tank   of    our    valley    and    establishing   better    communication    among    the    young    generation    for    the    benefit    of    their    future.

Share experience and knowledge--Although economic condition of Johar valley people was far better than other inhabitants of the area, however, after the India china war Trans Himalayan trade was completely stopped as a result each family was worried about livelihood and future. Since I was to speak on marketing of natural Taj i.e. Panchachuli range of peaks besides other natural beauties and at the same time tough to conquer     my    idea    was    to   share    my    experience,   information    and    knowledge   that I   had    gained    being    in    marketing    side    in    life    insurance     of     India. I consider     myself    fortunate    to    have    served    in    the     organization    where    the    systematic working helped    me   a    lot.   Hence    I   wish    to    illustrate example    in   a    few    lines .that-- although    without    planning,    execution    and review,   we can not   think   of    any    business making progress and sustainable. Being a student    of    mathematics I took    keen    interest in planning, when I was   in    Baraut    branch    of   Meerut    division    where    I    prepared    Dev   officers     profile; it    was   indeed    a    huge    task    being    new    in the new cadre.   And    our    branch    was   first   to   submit    in    the    Divisional    office.    Interestingly    planning department    was created first    time    in    the    divisions. This helped me to know about    the    geography    of    the   branch    area,   knowing    about    people   and    their    occupations,   assessment     about    the    productivity   and    calculating    the    insurable     population   and    finally    on    the    basis    of    these    information   and    data    available, we were assessing new    business    projections. Therefore I sincerely wish to focus on planning. Hence I started    observing    every    thing    minutely,   analyzing    results    and     when I got   posted at Agra where I was astonished to find how Taj Mahal has contributed    tremendously    in    the   economic    development    of    Agra. I    wanted     to     share     my    experience    and    knowledge    for    the    benefit    of   area. My thinking was, we have the natural Taj which can be harnessed for economic growth and employment generation.   This    was    the    reason    I emphasized     in    the    seminar    that    the    beautiful    monument    the   Taj    mahal    which    was    built    by    Shahjahan    the    Mugal    emperor    in    the    memory   of    his    beloved     wife     Mumtaj    can    attract    lacs    of    Indians    and    foreign     tourists     every     year   to    Agra, it has become source of livelihood for numerous people who are directly and indirectly related with tourism. A contemporary French traveler   cum    businessman   who   visited    India frequently and was the witness from the   start    of    construction    of    this    beautiful    monument     up   to    the    completion has    also    mentioned    about    time   taken,   laborers   engaged   and   the    cost    evolved   in    his    memoirs   which    were later   compiled   and    given   the   form     of   a   book   by   another    writer.   Surprisingly    there    is    no    mention   of   emperor   shahjahan’s   immense   love   for    his   wife. This   book was   given   to   me   for   reading   by   my   landlord    Mr.Gupta   a   famous   environmentalist   in   Mussorie   during   my   posting   there.   My   question   was   why    not    we?

Incash  natural treasure--since    we    have    natural    Taj    the    fantastic    panchachuli    peak,   other    famous    peaks    like Nandadevi  ,   Har   deval,    beautiful    glaciers   Milam  glacier   and    Ralam   glacier,   amazing    Mapa   water   fall    and    bugyals    of    Martoli,   Pachhu   and    Ganghar   likewise    other    items    to    attract    the    mountaineers ,   trekkers    and    adventure   tourists.   Only    the    need   is   extensive   publicity,   providing     infrastructure   avoiding     inconvenience    to    tourists    which   are    lacking    in   our    area.   This    can    be    possible    only    with    the   active  involvement    of    government    in    promoting     adventure    tourism    and    eco   tourism   in    this    extreme    border    area     employment    will    be    generated    in    the    region    thus    migration    of    local    people    can    also    be    stopped.  Therefore    we    can    be    witness    to    the    total    transformation    of    people    of    this    region.    We    must    understand    we    can    not    survive    on    the    facilities    provided   by    government for    long   time this    develops    inferiority     complex and confidence deficit in  young    generation.   We    must    learn    to    see    beyond    the    reservation    and     enable    our    people     to    face    competition   and    endeavor    for    excellent     performance    in     their    respective    field.  

Besides     lacs    of    people    earning    their    livelihood    directly    from    tourism    there     are    others    who    are    earning    indirectly.   Carpet   industry    is    flourishing     because    of    foreign    tourists   and    marvel    carving    work    has    become    a    source    of    income    for    many. Illustrating various examples    I   tried    to    convince   the    audience    that    we    too    can    generate maximum   employment, develop    the    area    economically,   prevent    migration    and    eliminate    poverty    through    marketing    of    natural   Taj, promoting    of    adventure   tourism    and    eco   tourism related    businesses    will    automatically     flourish.   Our    famous    local    products   like    carpets,   pasminas   and   tweeds   get   will    considerable    scope    for   sale.   Hotel    business    has    already    started    developing.  But    we    have    to   consider    that    we    should    not    exploit    the    nature    extensively   for    our    benefits.   Otherwise    natural    calamities    will   occur    and    people    will    have    to   face    the destructions and devastations and horrible   consequences. Therefore    area    should   be    careful    about    greedy    people in the area have no love for the nature’s gifts. My sincere   request    is    we    must    remember    “sustainable    development    sustainable    biodiversity” must    be    our    slogan    while    we    talk    of    promoting    of    mountaineering,    adventure   tourism    and    trekking.

Accept the change--The    theme    of    seminar “after effect of erased   reservation?”, inspired    me    to   speak    in    the    seminar    before    the    huge    attendance   of    high    profile   officers  of    johar    valley,   community    social    workers    and    active    members    of    johar    sanskritic    sangthan    lucknow    to    share   my    experience,   knowledge    and    information.   Since    I    appreciated    the    theme    and    apprehension    of    the    sansthan    about    future    of    community   and    young    generation    in    particular can be overcome by accepting the change and increasing energy level.  I    do    also    consider    that    still    we    are in the habit living in    the    comfort    zone.  We    do    not   try   to   know    what    is   happening    around     us.  Need    not    to   be    complacent.   We    must    understand    reservation    comforts    are   not     guaranteed    for    a     long    time.   We    should    be    prepared    for    the    inevitable    change   and    face    the    challenges    which    are   ahead    of    us.   The    positive    facts    before    us    is    that    the    world    famous     explorers   of    our    valley,   the    vibrant   and    dedicated    freedom   fighters    in    large    numbers   from    extreme    border   area   of   ours,   famous   and    tough   mountaineers ,   skiers ,   officers   and    jawans    of    2^nd   world    war,   courageous   and    tactful   businessmen      of    pre    1962   china-India   era    doing    business    with  Tibet    part    of    china , “   besides    business    they    had    to    face   the    deadly   robbers   who    used    to    move    in    flocks    looting    and    running “,  were    not    the    products    of     reservation   instead    they    were    ordinary   men    who    did     extraordinary    work. 

I    felt   content    in    sharing    my    experiences, knowledge    and   information    with    the    respected    audience   and    put    my     suggestions    before    them    for    consideration.   Once    again    I    congratulate   JSS Luck now    for    organizing    valuable   and    useful    seminar   in   the    interest    of    community.   Their    futuristic    approach    was    commendable.  My   idea    of    marketing    of    natural    Taj      definitely     should    have    created    vibrations among the respected people present in the well attended successful meeting    for    the   new    concept    presented    by   me.    However    in    the    marketing    of    natural    gifts    we    have    to    translate     thoughts,    dreams    in to   positive practical    results    in    order   to   generate    significant    employment    in    the    area.  This    should    be    our    marketing    funda    which    will    definitely   bring   astonishing    results.  I   placed    my    thoughts   as    we    know    the    world    is    changing    around    us    constantly   therefore    we    too    need    to    change   in The interest of future generation     and    must    look   beyond    the    comfort    zone.  This is  an established  theory  for  the  progressive  people  who  change  according  to  time  and  circumstances,  history is  witness.

Devender